Speaker: Joubran Jad

Aim of the Talk

Present an alternative approach to building a company.
Encourage critical thinking: You shouldn't agree with everything I say.
Inspire you to take your own experiences and remix them with what you learn today.

Backstory

Nine years ago in Amsterdam, Joubran participated in the BSSA (Bootcamp School for Startups Amsterdam). The program catered to young tech enthusiasts who were unemployed. His journey began here:

Challenge: His students were eager to learn more, but the available courses were outdated or too time-consuming.

Solution: Joubran developed a JavaScript course tailored to his students' needs.

Key Insights and Strategies

Product Development

User Feedback: Instead of paying for early ads, he focused on gathering feedback from users to optimize his course.

Marketing

SEO (Search Engine Optimization): The joy of discovering resources organically.
Exceed Expectations: Sell a course for $80, but deliver $100 worth of value.
Word of Mouth: No advertisement is more powerful than a personal recommendation.
No Ads: Particularly effective with his target market.
No Affiliate Marketing: Financial incentives can undermine trust.
Don't Be Pushy: Build relationships based on genuine interest and trust.

Conclusion

Joubran's approach emphasizes authenticity, value, and trust over traditional marketing and advertising methods. His journey from a tech enthusiast to a successful course creator showcases the importance of user feedback, exceeding expectations, and leveraging organic growth strategies.

Take these insights, combine them with your own experiences, and create your unique path to success.

An Alternative Approach for Building a Company